Why Your Diet Keeps Failing (and “What do I do instead?”)

There’s a reason so many diets fail - even the ones that come with structure, plans, and guidelines. It’s not always about the method. More often, it’s about what’s missing at the start.

One of the most overlooked phases in nutrition coaching is the stabilisation phase - a short but essential period that helps you find your bearings before diving into any strict plan. At IronCLAD , we always build this into the process. It’s where we help clients establish the foundations: meal frequency, timing, food preferences, trial and error. This phase usually lasts 2–3 weeks and it's game-changing.

Think of it like learning to drive. You wouldn’t jump into a Ferrari the day you pass your test. You’d ease in, build confidence, and develop real-world skill behind the wheel first. Dieting should be no different.

Jumping straight into a full-blown plan without personalisation can feel overwhelming, and when life inevitably throws a curveball, adherence crumbles. However, when your diet is built around your lifestyle - with routines, preferences, and flexibility in mind, you're far more likely to stick to it long term.

Whether you’re a recreational gym-goer or a competitive athlete, we coach you to diet gradually - not aggressively. Our goal is to keep your health markers stable, support day-to-day energy, and maintain high performance - both in life and in sport.

After all,  the best diet isn’t the strictest- it’s the one you can actually stick to.